I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. However, within the email they didn’t say exactly what was updated, so I went ahead and asked my Yahoo Representative for a quick summary of what has been changed (side note, my Yahoo Representative is great: he always has speedy, thorough email responses). In summary, Yahoo is going to optimize your PPC account without prior knowledge of or approval by advertisers.
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