Small Business PPC - 26 Mistakes That Cost You Money

You’ve decided it’s time to get online and what easier way than by starting a PPC campaign? Google has made it so simple that with a few clicks you are well on your way to Digital Marketing Success.

except

you seem to be spending a lot of money.

and

you’re not really sure if it’s making you money.

Here are the most common mistakes that I see when we take over a Small Business PPC Campaign:

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Increasing Your Ads Click Through Rate

3 Simple Steps to Increasing Your Ads Click Through Rate

Writing ad copy that makes people take action is a skill. An overlooked skill. It can take time, creativity and testing to come up with the perfect call to action. But a Call To Action, or CTA as it gets called in our office, is only half the story. If you want to rocket CTRs, that’s “Click Through Rates”, on your ads you’re going to need to read this post. OK enough of the acronyms, let the tips begin!

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Yahoo Is Going to Automatically Optimize Your PPC Account Without You

I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. However, within the email they didn’t say exactly what was updated, so I went ahead and asked my Yahoo Representative for a quick summary of what has been changed (side note, my Yahoo Representative is great: he always has speedy, thorough email responses). In summary, Yahoo is going to optimize your PPC account without prior knowledge of or approval by advertisers.

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